Photography that sells. How to use photos to grow your business?

During the workshop, participants will learn: the differences between business, content, and employer branding photography, ways to use photos in marketing and sales, the principles of planning a photo session in line with the company's goals, the role of strategy and preparation in creating effective visual materials, examples of photos used on websites, LinkedIn, in advertisements, and recruitment activities. The workshop will be led by Sylwester Ciszek, a photographer with over 14 years of experience, working with companies from various industries. As he emphasizes: "It's not about pretty pictures. It's about photos that have a specific task and help the business." The meeting is aimed at entrepreneurs, marketing specialists, and anyone who wants to consciously build their brand's image and use photography more effectively in communication. Participation in the workshop is free of charge, the number of places is limited, and registration is required.