Marketing: What Are You Actually Selling? - Workshop

When? 29 October 2026, 10:00-13:00 Where? Bielański Integrator Przedsiębiorczych , Al. Zjednoczenia 25 (room 18), registration Workshop Do you know who your client is and why this person would choose your offer? Your own business is not just a good product or service. To effectively reach clients, it is worth understanding well who you are directing your offer to, what your clients need and what value you give them. During the workshop you will look at your business from the client's perspective and organize the most important elements needed to build an offer that responds to real needs. What will you gain from participating? you will learn which analyses are worth spending time on before you start talking about your offer you will define your target group better you will learn about the empathy map and use it to better understand your clients you will look at what value you offer your clients This event will be particularly valuable for: people planning to start a business, people running their own business who want to better understand their clients residents interested in developing entrepreneurial competences. Host: Magdalena Mioduszewska 20 years of experience in marketing, gained both in international corporations and in building strategies and positioning for smaller brands.