Marketing loves marketing, the client not necessarily. How to build a brand that works?

When? 18 November, 10:00-14:00 Where? online, registration After the training you will: know to whom and how your brand speaks, be able to create communication consistent with the brand's values and character, plan marketing activities more effectively based on business goals, make more informed decisions regarding marketing channels and tools, use trends and AI as support for strategy, not its substitute, turn brand strategy into a practical action plan for the team. Trainer: Mateusz Kwiatkowski Has been connected with the marketing industry since 2014. First as a copywriter, and currently oversees two departments at the mbridge agency – Brand Marketing and Content & Creative Strategy. He is responsible for creative concepts and campaigns, communication, agency promotion, and B2B marketing. In his work, he combines strategy with implementation so that ideas not only come to life but are also properly planned, delivered, and support business growth.