Marketing in a Small Business: How Does Your Company Speak? Basic Brand Language

When? 2 November 2026, 14:00-17:00 Where? Bielański Integrator Przedsiębiorczych , Al. Zjednoczenia 25 (room 18), registration Workshops What will you gain from participating? You will learn to talk clearly and concretely about your company, its offer and the benefits you bring to customers. You will define what sets your business apart and why a customer should choose you. You will develop the key messages you will use on your website, in social media and in direct conversations with customers. You will learn the principles of building an authentic, recognizable brand language, including when using AI tools. You will practice creating short, persuasive messages based on your own business. This event will be particularly valuable for: people running a sole proprietorship and micro-businesses, entrepreneurs who want to present their offer better and stand out in the market, people starting a business and building their brand communication, people who have a valuable offer but do not always know how to talk about it in a simple and persuasive way. Schedule / Agenda (3 hours) 14:00–14:30 | Introduction: why does brand language matter? 14:30–16:00 | Substantive part: how to communicate your products and services in the age of AI? 16:00–16:30 | Practical workshop: create your own set of messages 16:30–17:00 | Workshop summary, questions and exchange of experiences Speaker: Anna Kiryjow-Radzka Expert in public relations and academic communication, press spokesperson for Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Since 2018, president of the Stowarzyszenie PR i Promocji Uczelni Polskich „PRom”. Chair of the Supervisory Board of the Polskie Stowarzyszenie Public Relations and member of the PR for science sector of PSPR.