Marketing in a small business: What is your medium?

When? 25 November 2026, 10:00-13:00 Where? Bielański Integrator Przedsiębiorczych , Al. Zjednoczenia 25 (room 18), registration What will you gain from participating? You will learn how to conduct company communication on Facebook, Instagram and LinkedIn and how the way of communicating differs on individual platforms. You will learn how to create posts that attract attention, spark interest and encourage recipients to take action. You will learn about other ways of building a recognizable brand language, such as a newsletter, podcast or YouTube channel. You will learn how to use storytelling, emotions and authenticity to build relationships with customers. You will learn the basic principles of visual communication – selecting photos, graphics, short videos and content formats. You will prepare sample publications and a simple communication plan for your own company. This event will be particularly valuable for: people running a sole proprietorship and micro-businesses, entrepreneurs independently running company profiles on social media, people starting a business and building a brand from scratch, people who publish on social media but do not achieve the expected engagement. Schedule / Agenda (3 hours) 10:00–10:30 | Introduction: Your company on social media – from presence to effective communication 10:30–12:00 | How does your brand speak? Language that distinguishes and builds relationships 12:00–13:00 | Practical workshop: Choose your medium and create your mini communication plan Instructor: Izabela Bogucka Change mentor, lawyer with experience in renowned law firms and in HR, business coach and change management trainer (Prosci® certification). Expert of the nationwide campaign "Bliżej Siebie". She combines the perspective of law, business and people, supporting change adoption in organizations, team development, communication and employee well-being.