#Net_Smolna2026: An authentic brand that attracts – strategic personal branding

When? 3 November 2026, 10:00-16:00 Where? Centrum Przedsiębiorczości Smolna, ul. Smolna 4, conference room on the ground floor REGISTRATION Participation in the training is free of charge. Training A workshop aimed at entrepreneurs and experts who want to consciously manage their online image and stand out from the competition. What you will learn: how to define your brand's target group, how to plan a communication strategy according to the 5 x P method: Początek, Podróż, Prezentacja, Potrzeba, Promocja, how to check and improve your current image on the internet, how to stand out among similar messages so that audiences seek you out themselves, how to talk about yourself and your offer – sell without selling. Led by: Emilia Bartosiewicz Brożyna – PR and online image expert, president of the LBC Business Women Foundation, editor-in-chief and CEO of the LBC Platform, who has been supporting entrepreneurial Polish women in building online recognition for 14 years. Recognized, among others, among the 100 Ambassadresses of Women's Entrepreneurship and in the Pozytywista Roku competition. Accessibility for participants: We want our events to be accessible to everyone, including people with special needs. If you need support (e.g. an adapted place for a wheelchair user), please contact us in advance: [email protected] Thanks to your information, we will be able to better prepare the event and provide appropriate facilities. The workshop is carried out as part of the #Net_Smolna2026 program, a series of free workshops and networking meetings for Warsaw entrepreneurs, funded by the Urząd m.st. Warszawy and implemented by the LBC Business Women Foundation.