See your business through the customer's eyes. Workshop on Customer Journey Map and Visual Thinking

You don't need artistic talent to effectively use Visual Thinking. Often it is a simple sketch, symbol or metaphor that allows you to see relationships that are not visible in tables, reports or elaborate presentations. During the workshop led by Maja Żądło, participants will learn the basics of visual thinking and see how to use it in working on their own business. The classes will be primarily practical in nature. Instead of theory, exercises, working with markers and creating your own visual notes will dominate. The program includes, among others: the basics of Visual Thinking and the principles of visually presenting information, creating a simple visual alphabet, including symbols, icons and metaphors, learning the Customer Journey Map tool for analyzing customer experiences, designing the customer journey in the form of a comic strip or storyboard, exercises in organizing and simplifying messages. The workshop is aimed at people who want to better understand their customers' needs, communicate their ideas more effectively, and are looking for practical methods supporting business development. Participants will find out that thinking in images does not require drawing skills and can become a valuable tool in everyday work. Participation in the meeting is free of charge, the number of places is limited, registration is required.