Business Psychology in Practice: Leadership in Small Business - Workshop

Business Psychology in practice: Customer psychology and building image - Workshop DATE AND TIME 22 October 2026 16:30 - 19:00 LOCATION Al. Zjednoczenia 25 (room 18) Effective sales and business development are based not only on the offer, but also on how the customer perceives the entrepreneur and how they experience contact with the brand. During the workshop you will learn what influences customer decisions and how to consciously build relationships, communication and a professional image that strengthens trust and the effectiveness of business activities. What will you gain from participating? you will learn the mechanisms influencing customer decisions and behaviour, you will learn ways to build a professional and consistent image of an entrepreneur, you will find out how to develop a personal brand that strengthens credibility and recognition. This event will be particularly valuable for: people planning to start a business, freelancers people looking for business contacts residents interested in developing entrepreneurial competences. Agenda: 16:30 - 16:45 - Welcome and introduction 16:45 - 18:30 - Substantive part (Lecture/practical workshop) 18:30 - 19:00 - Q&A session (Questions and answers) and time for networking BIO of the invited guest: Coming soon. Duration: 150 minutes Location: Bielański Integrator Przedsiębiorczych, Al. Zjednoczenia 25, next to the metro station: Stare Bielany Registration : https://integratornabielanach.pl/index.php/component/jevents/wydarzenie/1957/- Business Psychology in practice - series of 6 meetings About the series: Success in entrepreneurship is not only numbers and strategy, it is above all your head, your way of thinking, the ability to make decisions under uncertainty and the ability to build relationships and your own position as a leader. The series "Business Psychology in Practice" has been designed as a comprehensive development programme for people who want to consciously build their business while strengthening the key psychological competences necessary in the business environment. The meetings combine expert knowledge with practice, supporting participants in developing self-confidence and an entrepreneurial attitude, strengthening leadership competences and making conscious, accurate business decisions, as well as giving the opportunity for direct interaction with invited experts. Thematic scope 1. Entrepreneurial mindset and self-confidence in action 2. Public speaking and presenting yourself as a leader 3. Courage in making business decisions 4. Stress, crises and mental resilience of an entrepreneur 5. Leadership in a small business 6. Customer psychology and building image Host: Małgorzata Tetlak Psychologist, criminologist and business consultant. Expert in the area of leadership, communication and decision-making in business. She cooperates with leading organisations and public institutions. Academic lecturer, member of the Association of Forensic Psychologists in Poland. Accessibility for participants: We want our events to be accessible to everyone, including people with special needs. If you need support (e.g. an adapted place for a wheelchair user), please contact us in advance: E-mail address: [email protected] Phone: 22 443 47 02 Thanks to your information we will be able to better prepare the event and provide appropriate facilities.